Lavanya Ranjan



a multifaceted designer a creative strategist maybe also a writer





Strategy Stuff    

(research and case studies)

Et Cetera

(other things in my practice) 




About



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Currently exploring the boundaries of systems thinking in design; and new tools for interdisciplinary design.    



White TarantulaProduct Redesign
UX, Branding


Complete overhaul, redesign and strategy of White Tarantula as an indie publishing house that focuses on viewing publications as a connected system to be critically engaged with, rather that singular disjointed works. 

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From Land to Laboratory
Speculative Exhibition Design
Print, Motion, Branding, Signage

This speculative museum exhibition exhibition investigates the events and ideologies that culminated in the Institute’s construction, situating it within a broader lineage of sanitary reform and epidemiological architecture in Hong Kong. 

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Circuit to Catwalk
Curation & Branding
Motion & Print

This collection aims to exploring how our personal and collective memories of early digital technology resonate in today's fashion and culture by visualizing the journey from vintage tech artifacts to contemporary design, highlighting the emotional connections we form with technology across generations.

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The Tokaj Wine Region
Rebranding Campaign
Editorial, Motion, Branding, Packaging

This rebranding of the world heritage site, focuses on “The Influence of Royalty on Tokaji Wine” by emphasising on the region's rich history, cultural significance, and the timeless quality of its wines; a 1000 years in every drop.

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stirfly
UX Case Study
UX Research/Design, Product Design, Branding, Motion

An app for ‘Type A’ travellers to standardize and customize their research, itineraries and checklists according to their needs, wants and restrictions.

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Pocket It (Coming April 2026)
Senior Thesis
Product, Strategy, Branding  & Interaction Design

A three-part gamified digital platform that helps young adults identify where their fear of investing comes from and build confidence in navigating capital markets. 

Investigates how design can reduce those barriers by creating an interactive experience that helps users recognize their personal hesitation triggers and connect with learning tools that match their needs.

Sitting in
New York City,