Brand Archetypes
How do we define ourselves?
Soothing, nourishing, and gentle skincare.
Products designed to care for sensitive skin and promote well-being.
Sustainability efforts emphasize its care.
Reputation on innovation
Highlights the brand’s ability to use science and nature to craft unique, effective, and sustainable beauty products.
Dedication to pure, natural, and non-toxic products.
Promotes trust, simplicity, and ethical values.
Oatly’s playful and witty tone carries over to Oatly Beauty, ensuring the brand remains approachable and relatable even in a new category.