Design Direction


I wanted to look at this exhibition through the lens of hygiene and it’s horizon. I wanted to look at modern hygiene progressing through disruptive spatial reconfiguration. 

In this branding campaign, there are 6 main components: 
  • Variations of title walls for the exhibition.  
  • An exhibition catalogue explaining the themes  covered. 
  • Motion design for subway advertisements. 
  • Wildpostings and posters. 
  • Building banners and billboards.
  • Wayfinding and signage within the exhibition space. 

From
Land to Laboratory


Introduction
Design Direction
Title Wall
Exhibition Catalogue
Motion Design
Wild Postings
Banners & Billboards
Wayfinding