Design Directions
When the first priority while filtering in the app is the location of the buyers and sellers, making it as convenient, like typical e-commerce.
With the intention of Craigslist being an advertising agency more than e-commerce, focusing on helping the users find the “perfect” product.
For the final design direction I decided to go with the advertising product rather than e-commerce (keeping in mind the stakeholder interview).
I wanted to improve the user’s experience by improving the UI of the platform by prioritizing the fine tuning of graphic design on the website.
I also wanted to tap into the existing “brand identity” of Craigslist and properly integrate it into the platform.