Expansion
Following the initial launch, Oatly Beauty could focus it’s attention towards product categories with a particularly high demand.
As demand grows, introducing refillable packaging solutions would further Oatly’s commitment to sustainability and appeal to eco-conscious consumers.
Credo Beauty and The Detox Market are champions of brands that align with Oatly Beauty’s values of clean, vegan, sustainable, and innovative beauty. Partnering with them provides a fast track to credibility, visibility, and customer loyalty while reinforcing Oatly Beauty's positioning in the competitive clean beauty market.