Market & Brand Opportunities


    Demand for Vegan Beauty

    As more people seek alternatives to animal-based products, the market for vegan skincare and beauty items is projected to grow by over 8% annually.
    Gap in Oat-Based Skincare

    Most existing products featuring oats are aimed at sensitive skin care but lack a comprehensive, plant-based, and eco-friendly brand identity.
    Alignment with Oatly’s Mission

    This move would strengthen Oatly’s image as an environmentally conscious brand and resonate with consumers who already trust its ethical practices.

    Oatly Beauty


    Oatly as a Brand
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