SWOT Analysis
What should we keep in mind?
- Strong brand recognition
- Loyal customer base
- Reputation for sustainability
- Established oat-based expertise
- Lack of experience in beauty and skincare
- New entry into a competitive skincare industry
- Limited experience in non-food products
- Growing vegan beauty market
- Demand for sustainable products
- Consumer interest in niche products
- Competition from established skincare brands
- Evolving market trends