Tokaj Wine Region



    The Tokaj wine region, located in northeastern Hungary and southeastern Slovakia, is renowned for its sweet, botrytized wines, particularly Tokaji Aszú. It's one of Hungary's seven major wine regions and is a UNESCO World Heritage Site. 

    The cultural landscape of Tokaj graphically demonstrates the long tradition of wine production in this region of low hills and river valleys. The intricate pattern of vineyards, farms, villages and small towns, with their historic networks of deep wine cellars, illustrates every facet of the production of the famous Tokaj wines, the quality and management of which have been strictly regulated for nearly three centuries.

    Design Direction


    Through this branding of the world heritage site, I wanted to focus on 

    The Influence of Royalty on Tokaji Wine
    A 1000 Years in Every Drop
    I want to emphasise on the region's rich history, cultural significance, and the timeless quality of its wines.

    In this branding campaign, there are 4 main components: 
    • An editorial on the extensive history of Tokaji winemaking.
    • Video trailer for social media. 
    • Posters for bus shelters, wild postings, etc. 
    • Packaging system based on the sweetness of the wine.

    Editorial




    Social Video


      Poster


        Packaging


          Tokaj Wine Region


          Introduction
          Design Direction
          Editorial
          Social Video
          Poster
          Packaging