Lavanya Ranjan

User Journey



    The old user journey was an overarching and simplified version of the process of buying. With the persona and empathy map in mind, I created a new user journey with more steps, keeping in mind Jenn’s possible doubts.

    Craigslist Redesign


    Introduction
    UX     Audit
    Reasons to Conduct Redesign
    Competitor Analysis
    Insights, HMW, What If
    Affinity Mapping
    User Persona
    Empathy Mapping
    User Journey
    Information Architecture
    Sitmap & Navigation
    Design Directions
    Hi-Fi Desktop Prototype
    Mobile Experience
    Reflections