Lavanya Ranjan

User Persona & Journey


I identified 2 types of users and developed personas according to them:
  1. Persona 1 was of a person who WANTS to plan trips 
  2. Persona 2 was of a person who NEEDS to plan trips


And formulated an idea of what their journey through the travel planning process would look like:

plannr


Introduction
User Research
User Persona & Journey
Competitor Analysis
Insights, HMW, What If
Key Features
User Flows & Navigation
Inspo / Research
Sketches
 Visual Design & UI Library 
Hi-Fi Prototype
Reflections