User Research
The first step was to define the scope of this project by understanding what “Type A” travelers experience while traveling. The interviews focused on understanding the following aspects of their experiences:
- The demographic of the user, their age and occupation, why they travel, etc.
- Their general travel habits like the planning process, decision making and efficiency in planning
- Their pain points, frustrations and feelings of control while planning
- The features and tools necessary for them while planning, need for customization and automations
- Their problem solving and stress management during this process
- The user behaviour, preferences tracking, communication and time management
- And the competitive landscape from a user perspective
With all this information, this is what the research synthesized as: