About
Natoora sources flavour-first, seasonal produce directly from a global community of independent growers, seed savers, and small-scale producers. Their goal is building a new supply chain that protects soil health, biodiversity and nutrition, and restoring flavour to our plates and provide a viable alternative to the damaging systems of intensive agriculture.
This project is a study of the American food ecosystem to develop actionable design outcomes (here, merchandise) that discovers and responds to ruptures in the food system as briefed by the company.
The objective is to design a t-shirt and merchandise that reflects the brand, appeal to their target audience, and drives engagement. The designs should kept loose, surfer/skateboarding 80s energy to it, stylish, and versatile for different types of merchandise (t-shirts, totes, caps, etc.).