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White TarantulaProduct Redesign
UX, Branding
Complete overhaul, redesign and strategy of White Tarantula as an indie publishing house that focuses on viewing publications as a connected system to be critically engaged with, rather that singular disjointed works.
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From Land to Laboratory
Speculative Exhibition Design
Print, Motion, Branding, Signage
This speculative museum exhibition exhibition investigates the events and ideologies that culminated in the Institute’s construction, situating it within a broader lineage of sanitary reform and epidemiological architecture in Hong Kong.
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Circuit to Catwalk
Curation & Branding
Motion & Print
This collection aims to exploring how our personal and collective memories of early digital technology resonate in today's fashion and culture by visualizing the journey from vintage tech artifacts to contemporary design, highlighting the emotional connections we form with technology across generations.
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The Tokaj Wine Region
Rebranding Campaign
Editorial, Motion, Branding, Packaging
This rebranding of the world heritage site, focuses on “The Influence of Royalty on Tokaji Wine” by emphasising on the region's rich history, cultural significance, and the timeless quality of its wines; a 1000 years in every drop.
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stirfly
UX Case Study
UX Research/Design, Product Design, Branding, Motion
An app for ‘Type A’ travellers to standardize and customize their research, itineraries and checklists according to their needs, wants and restrictions.
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Oatly Beauty
Brand Extension Case Study
Brand Strategy
For conscious consumers seeking sustainable and effective skincare solutions, Oatly Beauty offers a groundbreaking oat-based product line that soothes, hydrates, and protects the skin while championing the planet. Rooted in Oatly’s heritage of innovation and plant-based expertise, the products combine the gentle power of oats with clean, vegan formulations, redefining beauty with sustainability, inclusivity, and self-care at its core.
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Pocket It (Coming April 2026)
Senior Thesis
Product, Strategy, Branding & Interaction Design
A three-part gamified digital platform that helps young adults identify where their fear of investing comes from and build confidence in navigating capital markets.
Investigates how design can reduce those barriers by creating an interactive experience that helps users recognize their personal hesitation triggers and connect with learning tools that match their needs.