Lavanya Ranjan
does
design,
research,
& strategy.
about
etc. etc.
stirfly
The existing apps in this area are either third-party booking apps or just apps for travel recommendations like activities and food. There is a gap in planning and scheduling apps focusing on travel itineraries.
How might we make it easier to compile our travel-related research?
What if we consolidate different parts of the travel-planning process into an easy to use and customizable checklist?
User Research Summarized
User Persona & Journey
Competitor Analysis
User Flow & Navigation
Prototypes
Reflection
A product with so many functions and elements need multiple user flows integrated into a cohesive information architecture.
It is very difficult keeping the UI simple and making it engaging and exciting enough reflecting the industries it lives in, travel. Also integrating more microinteractions!
Figuring out the right stage and features to get tested and learning how to synthesize all the suggestions, otherwise everyone has too many vague and differing opinions on almost every feature.