Lavanya Ranjan

stirfly




Concept


An app for ‘Type A’ travellers to standardize and customize their research, itineraries and checklists according to their needs, wants and restrictions.

Responsibilities


  • Product Designer
  • UX Researcher & Designer
  • UI & IxD Designer
  • Brand Designer & Strategist

Tools


  • Figma
  • Notion
  • Adobe Illustrator
  • Adobe After Effects

User Research


The first step was to define the scope of this project by understanding what “Type A” travelers experience while traveling. The interviews focused on understanding the following aspects of their experiences:

  1. The demographic of the user, their age and occupation, why they travel, etc.
  2. Their general travel habits like the planning process, decision making and efficiency in planning
  3. Their pain points, frustrations and feelings of control while planning
  4. The features and tools necessary for them while planning, need for customization and automations
  5. Their problem solving and stress management during this process
  6. The user behaviour, preferences tracking, communication and time management
  7. And the competitive landscape from a user perspective

With all this information, this is what the research synthesized as: 

User Persona & Journey


I identified 2 types of users and developed personas according to them:
  1. Persona 1 was of a person who WANTS to plan trips 
  2. Persona 2 was of a person who NEEDS to plan trips


And formulated an idea of what their journey through the travel planning process would look like:

Competitor Analysis 


I looked at travel-related and productivity apps like TripSync, Roamify, Motion, Tripadvisor and Expedia to examine the existing landscape.

    Insights 


    The existing apps in this area are either third-party booking apps or just apps for travel recommendations like activities and food. There is a gap in planning and scheduling apps focusing on travel itineraries.

      How might we make it easier to compile our travel-related research? What if we consolidate different parts of the travel-planning process into an easy to use and customizable checklist?

      Key Features 


      I separated everything I wanted to include in this app into 3 versions for a feasible project:

        MVP

        • Personalizing trip mood and type of traveler
        • Ability to create multiple drafts
        • Itinerary sharing
        • Standardized itinerary formats
        • Rewards for number of places traveled
        • Personal points tracking for different airlines, hotels, etc.
        stirfly 2.0

        • AI generated full day agendas
        • Automated recommendations
        • Local booking instructions
        • Calendar syncing
        stirfly 3.0

        • Comparing features/filters
        • Personalised suggestions
        • Social media sync for recommendations

        User Flows & Navigation 


        For the MVP, this is what the user flow and navigation would look like: 

          Inspo / Research 


          I used mostly existing productivity apps to explore the different ways to organise information:

            Sketches 


            The low fidelity sketch was the first step of wireframing the app, and mid fidelity sketches to were used to iterate different versions of certain screens such as content heirarchy, layouts, accessibility, etc. 

              Visual Design & UI Library


              The low fidelity sketch was the first step of wireframing the app, and mid fidelity sketches to were used to iterate different versions of certain screens such as content heirarchy, layouts, accessibility, etc. 

                plannr


                Introduction
                User Research
                User Persona & Journey
                Competitor Analysis
                Insights, HMW, What If
                Key Features
                User Flows & Navigation
                Inspo / Research
                Sketches
                 Visual Design & UI Library 
                Hi-Fi Prototype
                Reflections